The recent statements by Fink – CEO of BlackRock – aimed at stimulating the attention of the financial and corporate world in matters of social responsibility, find in Italy an instant response in the new business plan (2018 – 2021) of Intesa San Paolo. Carlo Messina – CEO of the Group – announced the intention of Intesa to become the first “impact bank” in the world. His first initiatives are the creation of an impact fund of around € 250 million by 2021 (0.5% of net equity), of a new fund supporting the circular economy and the creation of a unit dedicated to the management of art, culture and historical heritage. A modern vision of inclusive banking that delivers a concrete response to the action carried out by the Italian Advisory Board on Social Impact Investments, set up under G8, of which the Italian Banking Association has been an active and propulsive member, and which continues its work with the Impact Agenda for Italy. The hope is that other banks will follow closely with intentions and targeted knowledge far from simple make-up, so comfortable in these times of difficult bank-client relationships.